Back in 2009 my Grandmother passed away and was buried in a grave abutting a warehouse. I came away from that experience feeling that there was a certain lack of artistic value to how we deal with end-of-life and decided to see if I could do something about it.
What was your first actual cremation piece and what can you tell me about that experience?
The first piece we sold was a Glimmer orb to a customer in Nebraska of all places. It was a bit nerve-wracking in terms of making sure everything got shipped properly but we ended up making her a lovely memorial she has on her windowsill.
What’s been the best reaction to a piece your company has created?
Great question … I’m really not sure yet. I would like to move the company into green burials so maybe I’ll become a tree 🙂
Being in this rather unusual industry, what has been the best and worst things you have learned as a result?
I think the best thing I’ve learned is there is a way to make money yet make a real difference in people’s lives. Often there’s a negative association with for-profit companies, but at the end of the day money is what allows the company to grow and innovate. In terms of worst things, unfortunately there is a very small percentage of people who thrive on unhappiness and introduce some very negative family dynamics into the process.
Please tell me a little about yourself!
I grew up in NY and moved down to Austin in 2014. I came up through technology and spent about 8 years in product management. Both careers gave me a good underpinning in terms of planning, design and how to bring new products to market. Prior to this I had an educational gaming company (Agriopia) and a photography studio.
What are 3 items on your bucket list?
See a tornado, visit Eastern Europe and fly over an active volcano.
What piece did you enjoy making the most over the years?
What would you like readers to know?
That death is natural, and that talking about it in an honest light does make the process easier.
What are your thoughts on this creative way to memorialize your loved one?
Thanks for visiting! Have a wonderful today!
Elizabeth and Max